PEST(LE) Analysis about ford Lab Report Example | Topics and Well Written Essays - 1500 words

PEST(LE) Analysis about ford - Lab Report Example Presently, the company operates worldwide in more than 80 countries and is listed on the New York Stock Exchange. The company owns a minor stake in companies Mazda and Aston Martin. Ford is regarded as the second largest automaker in the world based on the net sales of the year 2010. It is the eight ranked company American company in the list of Fortune 500, based on the global revenue earned in the year 2009 and 2010. This study will lay an emphasis on the background of the Ford Company and its worldwide operations. The study will also give an insight into the present scenario of the vehicle industry of UK and its impact on the Ford Company. The study will conduct a macro environmental analysis of the UK domestic and industrial vehicle industry. The study will highlight the present financial and strategic position of the company and the factors affecting the growth of the company. Finally, the study will conclude with a forecast of the company and suggestions that can improve its cu rrent financial and strategic position of the company. Background Presently, the company operates worldwide with an employee base of 166000 which helps in delivering vehicles that are of high quality and exceptional value to the customers across the globe (Ford, 2013h). The first car designed and manufactured by Henry Ford was Cadillac in the year 1901 and the company was known as Cadillac Motor Company. In the year 1908 the company introduced a car known as Model A, the first car with safety glass and a windshield. The company gained popularity and kept on manufacturing cars with innovative structure. By the end of 2005 the company was claimed as one of the world’s largest automaker in USA because of its introduction of a series of unique cars based on innovative technologies. The company had introduced cars based on hybrid electric powertrain technologies and plug in hybrid technologies which has increased its customer base of industrial and individual clients. The company had created a transportation revolution by manufacturing vehicles which were classy, sturdy and uniquely designed. Reasons & Methods of Growth of Ford The cars manufactured by Ford are known for their sturdiness, elegant design and high vehicle standards. The company is highly committed in the design and production of vehicles that have the ability to deliver superior performance, offer innovative safety and offer innovative safety and driver assist technologies (Ford, 2013c). This has earned the company several awards in its field like â€Å"Top Safety Pick Awards† from the Insurance Institute for Highway Safety (IIHS) and has also received good ratings from the same. The automotive supply chain of Ford is one of the biggest strength and the company relies on thousands of its suppliers for the timely supply of car raw materials, parts and other necessary services for successful automotive making (Ford, 2013j).The suppliers have acted as catalyst for the company in achieving lower costs, improvement of quality of car making and improving the sustainable development situation (Ford, 2013i). The management of Ford ensures that a pleasant relationship is maintained with the suppliers and there is enough support for the human rights in the supply chain (Ford, 2013b). The company believes in performing business activities by ensuring proper sustainable development practices like reduction of water usage by 8.5 percent, energy reduction and by customer engagement